Nir Yelinek


Nir is an expert in corporate marketing, strategy and innovation

Mr. Yelinek began his career in 2001 at McCann Erickson where he was in charge of Coca Cola's account. Following that, he managed two McCann subsidiaries in Italy and Portugal.

His next position was working for P&G in the US, as part of its executives’ entrepreneurial unit. Nir was in charge of developing and acquiring new products and technologies for P&G.

Back in Israel (2007) Nir was the head of Innovation and Business Development at Bezeq International and later on at Orange. He promoted multi-million dollar new business operations and managed innovation and start-up based initiatives, such as Over the top TV, Mobile broadband and cloud services.

Nir holds a B.Sc in Industrial Engineering (magna cum laude) and an MBA from Babson College, Boston, US (cum laude).  

Amir Sandel


Amir is an expert in strategy, business development and M&A

Mr. Sandel started his career at Intel  in 1997 as a SW engineer developing sophisticated C++ algorithms for Intel’s CAD division.

Later on, as a strategic planner, he was part of the mobile strategy team that pushed Intel to move its processors’ focus from desktop to mobile. During that time he worked closely with Intel’s top management and engineers in Israel and abroad.

Amir’s last corporate position was with Orange  as corporate development and Investor Relations department manager. In addition to leading the company’s strategy department, he also managed multiple M&A and investment projects such as the acquisition of 012Smile, an ISP, for $400m.

Amir has a B.Sc in computer science from the Technion, Israel (cum laude), an MBA from Babson College, Boston, US (magna cum laude) and an MA in Sociology and Anthropology from Tel-Aviv University , (cum laude).